Marketing is the sort of thing that can end up having a pretty massive amount of variety associated with it, and a big part of the reason why that is the case has to do with the fact that the needs of small businesses in this regard would be different from those of larger conglomerates at any given point in time. Hence, small businesses need to zero in on the tactics that might work best for them in some way, shape or form, and a lot of these tactics will be unique from a number of different standpoints.
One of the best inexpensive marketing ideas that small businesses can start to take advantage of as soon as possible is to book radio spots. Radio commercials have become really cheap due to decreased demand, but that doesn’t mean that they’re not effective. As a small business owner, your main goal is to attract local customers and these customers are invariably going to end up listening to the radio at one point or another.
Hence, there is a strong likelihood that you would get your message across to a reasonable number of people, suffice it to say that this would be more than enough to help you keep your business afloat for the foreseeable future. The cheap nature of radio ads also means that you don’t have to worry all that much about wasting money. Instead, you can invest a certain sum into the ad that you have booked and see how it works. If it brings you even two or three customers it might be a good idea for you to keep the ads running for a little while.